[Update Feb. 11 2013: This post has been also published in the French edition of the Huffingtonpost and featured in Andrew Sullivan’s The Dish as well as in the Catholic Herald.]
> To : Pope Benedict XVI
> From : Antonio Casilli
> Sent: Sun Feb. 3 2013 03:52:22 PM
> Subject: What to do about Twitter trolling
let me start by saying that I am not a christian, plus I am not particularly appreciative of your work. I am but a modest scholar of digital cultures who has been following, with a professional eye, your recent effort to rebrand your online image. By now, the general public is aware that you and your staff operate the Twitter account @pontifex – and its multilingual permutations @pontifex_fr, pontifex_it, pontifex_es… My sources indicate that this is the brainchild of Jesuit cybertheologian Antonio Spadaro, counselor of the Pontifical Council for Social Communications . So it seems only obvious that the Jesuit magazine Popoli commissioned a study to assess how well your online presence has been perceived after a month on Twitter. On the face of it, you did fine. You have been sending out approximately 100 messages in 9 languages, and earned more than 2 million followers altogether. Moreover, you have generated 270,456 responses from your fellow users.
This impressive amount of comments was also used to perform a “sentiment analysis”, to determine the general attitude of the Twittersphere. About 82% of the feedback received was “neutral”, a meager 10% was positive, and 8% negative. Let me break it down for you, Your Holiness: sentiment-wise, your entrance on Twitter has been saluted by a roaring “meh”… The not so brilliant results are summarized in the following infographic:
The Pope on Twitter. Source: Oogo.com (more…)