A few interesting facts about Social Networking Services (mainly Facebook) taken from the recent report issued on June 16 2011 by PEW Internet and American Life. The report, whose title is Social networking sites and our lives is authored by Keith Hampton, Lauren Sessions Goulet, Lee Rainie, Kristen Purcell. Food for thought.
Fact #1: The average age of adult SNS users is now 38.
Sure, as user base increases, the gen Y is ‘caught up’ by gen X-ers, Baby Boomers and the like…
Fact #2: 26% of SNS members are now aged more than 50 (vs. 16% aged 18-22)
Definitely the ‘digital immigrants’ are catching up big time. But this was already clear from the 2009 Generations online Pew Report.